COMMUNICATION ASPECTS OF SPORT IN THE CONTEXT OF SAMBO: BASICS OF ATHLETE RECRUITMENT AND DYNAMICS OF THE FEDERATION’S COMMUNICATION DEVELOPMENT

Abstract

Sambo is a martial art whose popularity is growing every year. Therefore, it is important to encourage and recruit potential sambo players for the further development of the sport. A prerequisite is the establishment of communication links to improve existing communication strategies implemented by sambo federations. This is the reason for the relevance of the study, in order to improve the recruitment of athletes and thereby contribute to bringing sambo to a new level using the research findings and recommendations. That is why, in view of all the above, the purpose of this research is to analyse the communication aspect of sambo, identify the main aspects of athlete recruitment and a detailed analysis of the factors that influence the effectiveness of current communication strategies for recruitment; characterise the dynamics of communication of federations and identify successful communication practices; identify the features of the correlation between effective communication and the success of recruitment processes. It is also important to analyse the potential impact of improved communication on the growth and development of sambo. The final question is to provide practical suggestions for improving communication during the recruitment of athletes based on the findings. To achieve this purpose, a number of scientific methods were used, including the general philosophical method, methods of system analysis and synthesis, the method of deduction and induction, and the dialectical method. As a result, we have obtained scientifically significant conclusions and developed practical recommendations for improving communication skills in terms of implementing effective strategies and recruiting.