Author:
KUMAR RAJ,SAIN VEER,SUMIT SUMIT,KUMAR PAWAN,KUMAR AJAY
Abstract
The present study was carried out during 2017-18 on the basis of of highest production of tomato (Solanumlycopersicum L.) in Nuh district of Haryana. The study was carried out to examine the cost and returns, marketingcost, margins, price spread and marketing efficiency of tomato through different channels. A sample of 30 tomatogrowers was taken purposively from various villages in Tauru block of Nuh District of Haryana. There was regularvariation in price of tomato due to its semi-perishable nature and immediate postharvest sales by the cultivators.The study revealed that direct marketing of tomato was found to be most profitable in Channel-IV, i.e. Producerconsumer among all other prevalent marketing channels due to the non-existence of intermediaries between producer and ultimate consumer. Study concluded that the estimated total costs, gross returns, net returns, and B: C ratios of tomato cultivation were `183474, 289248, 105774 and 1.58 per ha, respectively.
Publisher
Indian Council of Agricultural Research, Directorate of Knowledge Management in Agriculture
Subject
Agronomy and Crop Science
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