Review on the process of identifying a city brand slogan and power brand assets-Reference-Cited by-同舟云学术

Review on the process of identifying a city brand slogan and power brand assets

Published:2019-10-15 Issue:4 Volume:7 Page:37-55
ISSN:2187-3666
Container-title:International Review for Spatial Planning and Sustainable Development
language:en
Short-container-title:IRSPSD International

Author:

Gim Tae-Hyoung Tommy¹,Sik Yang Kwang²,Kang Byung Su³,Yang Kwang Sik⁴

Affiliation:

1. Graduate School of Environmental Studies, Seoul National University

2. Department of Planning and Design, Joongbu University

3. Department of Public Administration, Chungnam National University

4. Department of Public Administration, SoonChunHyang University

Publisher

International Community of Spatial Planning and Sustainable Development

Subject

Management, Monitoring, Policy and Law,Urban Studies,Geography, Planning and Development

Link

https://www.jstage.jst.go.jp/article/irspsd/7/4/7_37/_pdf

Reference20 articles.

1. Anholt, S. (2006). "The Anholt-Gmi City Brands Index: How the World Sees the World's Cities". Place Branding, 2(1), 18-31.

2. Benedek, J. (2017). "Measuring Place Brand Equity: A Review of Current Models". Journal of Media Research-Revista de Studii Media, 10(27), 42-57.

3. Chang, D. R., & Jun, M. Y. (2010). "A Study on Place Branding for Promotion of the Value of City Bran". Journal of Korean Society of Design Science, 23(4), 351-366.

4. Daejeon Metropolitan City. (2016a). The 6th Daejeon Tourism Development Plan. Daejeon: Daejeon Metropolitan City.

5. Daejeon Metropolitan City. (2016b). 2016 Daejeon Regional Industry Development Plan. Daejeon: Daejeon Metropolitan City.

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