COVID-19 and consumer behaviour: A bibliometric analysis

Abstract

Purpose:- This study was aimed at extending the understanding of Covid-19 literature regarding Consumer Behaviour by using bibliometric technique of analysis. Design/Methodology/ approach:- The current study adopts bibliometric analysis and was based on the records extracted from Scopus database. Scopus database was selected since it was known to be major citation and abstract database of peer-reviewed literature covering an extensive collection of topics. Findings:- The findings suggested that the most influential authors in the area were Graffigna, G. was leading others by producing the most documents (16) in the searched area. Furthermore, key co-occurrence showed ‘pandemic’, ‘social media’, ‘consumer behavior’, ‘social distancing’, and ‘lockdown’ as main keywords. Research limitation/ Implications:- This research applied specific keywords which might have limited the results. We also applied different thresholds while screening and analyzing the records which might exclude the important and worth-noticing piece of data in the documents. We categorized the keywords which were relevant to Covid-19 and Consumer Behavior. It might overlook other more important keywords used in the documents. Originality/value:- The current study was designed to extend the understanding of Covid-19 literature with Consumer Behaviour by using bibliometric technique of analysis. It was first of its kind which would aid in comprehending the phenomenon and future research directions.