Pazarlama Kabiliyetinin Satış Performansına Etkisi ve Bu Etkide Kişi İş Uyumunun Aracı Etkisi: Telekomünikasyon Sektöründe Hizmet Veren Satış Personelleri Üzerinde Bir Uygulama
Author:
Affiliation:
1. GÜMÜŞHANE ÜNİVERSİTESİ
2. Gümüşhane Üniversitesi, İİBF, İKY Bölümü
Abstract
Publisher
The Journal of International Scientific Researches
Subject
General Engineering
Reference7 articles.
1. Penalba-Aguirrezabalaga, Carmela; Paavo Ritala ve Josune Saenz (2022). Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance. Journal of Business & Industrial Marketing, 37, 1, 209-224. DOI 10.1108/JBIM-07-2020-0369
2. Akhan, Can Efecan; Eda İlhan ve Murat Hakan Altıntaş (2021). Satış elemanlarının kişilik özellikleri ve satış performansı ilişkisinde kişisel değerlerin aracı etkisinin analizi. International Journal of Social Inquiry, 14, 2, 417-466.
3. Akroush, Mamoun N. (2006). Effects of marketing assets and capabilities on performance: An emprical investigation of banks operating in Jordan. Jordan Journal of Business Administration, 2, 3, 440-463.
4. Al-Dmour, Hani; Fotun Asfour; Rand Al-Dmour ve Ahmed Al-Dmour (2020). Validation of the impact of marketing knowledge management on business performance via digital financial innovation as a mediating factor. VINE Journal of Information and KnowledgeManagement System, 52, 1, 33-56. DOI 10.1108/VJIKMS-05-2020-0085.
5. Aljanabi, Abdulkadir Rahomee Ahmed (2020). The role of innovation capability in the relationship between marketing capability and new product development: evidence from the telecommunication sector. Eupopean Journal of Innovation Management, 25, 1, 73-94 DOI 10.1108/EJIM-04-2020-0146
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3