Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign-Reference-Cited by-同舟云学术

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Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign

Published:2023-12-31 Issue:2 Volume:9 Page:186-204
ISSN:2336-6494
Container-title:European Journal of Business Science and Technology
language:
Short-container-title:EJOBSAT

Author:

Tučková Karolina,Balcarová Tereza

Publisher

Mendel University Press

Subject

Management of Technology and Innovation,Marketing,Economics and Econometrics,Finance,Business and International Management,Management Information Systems

Link

http://ejobsat.cz/doi/10.11118/ejobsat.2023.010.pdf

Reference81 articles.

1. Emerging evolutionary algorithm integrated with kernel principal component analysis for modeling the performance of a water treatment plant

2. Corporate Social Responsibility at the Micro-Level as a “New Organizational Value” for Sustainability: Are Females More Aligned towards It?

3. Corporate Social Responsibility : The Influence of Employee Engagement on Corporate Social Responsibility

4. Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

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