Research on the Development Mode of “TCM+” Urban Health Care Service Based on the Data of W City

Abstract

As the development of Traditional Chinese Medicine (TCM) health care services expands in urban areas, the health care needs of urban residents have become increasingly prominent. To ensure targeted and well-planned development of TCM health care service institutions and to establish a development model that caters to the needs of urban residents, this study conducted a questionnaire survey and interview research on the health care demands of urban residents and the distribution of TCM health care service institutions in W City. The results revealed misconceptions in the urban residents’ understanding of TCM cultural knowledge, a lack of rationality in the layout of urban TCM health care service institutions, a lack of regulatory mechanisms in grassroots TCM health care institutions, and a requirement to raise industry entry barriers. In response to these findings, this study proposed corresponding countermeasures and suggestions in terms of demand, promotion, and management.