Effects of COVID 19 on business processes in creative industries: Case study of Cultural Centre of Belgrade

Abstract

The Cultural Centre of Belgrade was created in 1957 as the focal point of cultural and artistic development of the then capital of Socialist Federative Republic of Yugosavia and an epicentre of contemplation of artistic foundations. Its original mision was the promotion of highest artistic and cultural values in Belgrade has changed over time as the very content of arts and culture have made a transition into the concept of creative industries. With the arrical of COVID19 pandemic into Serbia in 2019, a series of contra-epidemiologial measures have been implemented that have by their very nature either drastically reduced physical visits by people and/or have transformed the nature of human interaction. Given that the Cultural Centre of Belgrade has a unique programme concept and it is geographically located in the heart of Belgrade, the effects of the pandemic had a deep impact on the financial functioning and have thus affected the business processes in the system. A series and phased reengineering programmes have been implemented in the business processes, as they are the main pillar of the sustainability of creative functioning and output so that the Centre can continue to fulfill its mission in the post COVID environment. Their functioning remains to be closely monitored.