Factors of customer behavior in the choice of buying-Reference-Cited by-同舟云学术

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Factors of customer behavior in the choice of buying

Published:2018 Issue:1 Volume:49 Page:11-18
ISSN:0354-3471
Container-title:Marketing
language:en
Short-container-title:Marketing

Author:

Radosavljević Gordana^ORCID,Borisavljević Katarina^ORCID

Funder

Ministry of Education, Science and Technological Development of the Republic of Serbia

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Subject

Industrial and Manufacturing Engineering,Materials Science (miscellaneous),Business and International Management

Link

https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711801011R.pdf

Reference12 articles.

1. Berman, B., Thelen, S., (2004), A quide to developing and managing a well-integrated multi-channel retail strategy, International Journal of Retail and Distribution Management, 32(3), 147-156;

2. Bezes, C., (2016), Comparing online and in-store risks in multichannel shopping, International Journal of Retail & Distribution Management, 44 (3), 284-300;

3. Browne, G. Durrett, J., Wetherbe, J., (2004), Consumer reactions toward clicks and bricks: investigating buying behaviour on-line and at stores, Behaviour and Information Technology, 23(4), 237-245;

4. Choi, J., Park., J., (2006), Multichannel retailing in Korea - effects on shopping orientations and information seeking patterns on channel choice behavior, International Journal of Retailing & Distribution Management, 34(8), 577-596;

5. Kim, J., Lee, H., (2008), Consumer product search and purchase behavior using various retail channels: the role of perceived retail usefulness, International Journal of Consumer Studies, 32, 619-627;

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