The rise of corporate environmental responsibility in Serbian economy: The case of agri-food industry

Abstract

The purpose of this paper is to investigate corporate environmental responsibility in the agri-food industry in the Republic of Serbia. Empirical research was conducted on a sample of 112 managers of agri-food organizations operating in the territory of the Republic of Serbia, randomly selected from publicly available databases, using Computer Assisted Web Interview - CAWI technique. Data analysis in this study consisted of descriptive statistics. Univariate analysis was used through individual ranking statistics. Nonparametric Kruskal-Wallis and post hoc Mann Whitney U test were used to test the significance of differences. Research results show above average level of corporate environmental responsibility in agri-food business world in the Republic of Serbia, yet, not sufficiently high comparing to Serbian consumers view, leaving room for improvement. Food processing organizations proved to be the most sensitive to corporate environmental responsibility issue followed by food manufacturing organizations, and agri-food supply and distribution chain organizations the least.