A subnational assessment of hotel social media metrics: The case of Serbia

Author:

Kalinić Časlav,Vujičić Miroslav

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Subject

Atmospheric Science,Earth-Surface Processes,Tourism, Leisure and Hospitality Management,Geology,Geography, Planning and Development

Reference67 articles.

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3. Cellan-Jones, R. (2012). Who 'likes' my Virtual Bagels. BBC News. Retrieved from https://www.bbc.com/ news/technology-18819338 (20.06.2018.);

4. Cervellon, M.C., & Galipienzo, D. (2015). Facebook Pages Content, Does it Really Matter? Consumers' Responses to Luxury Hotel Posts with Emotional and Informational Content. Journal of Travel and Tourism Marketing, 32(4), 428-437. https://doi.org/1 0.1080/10548408.2014.904260;

5. Chaffey, D., & Ellis-Chadwick, F. (2016). Digital Marketing (6th ed.). Harlow: Pearson;

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