The length of the distribution channel as a factor of its efficiency

Author:

Anđelković AleksandraORCID,Radosavljević MarijaORCID

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Reference35 articles.

1. American Marketing Association (n.d.). Retrieved 18 th March 2019 from www.marketingpower.com;

2. Andrejić, M. & Kilibarda, M. (2015). Distribution Channels Selection Using PCA-DEA Approach. International Journal for Traffic and Transport Engineering, 5(1), 74-81. http://dx.doi.org/10.7708/ijtte.2015.5(1).09;

3. Aspinwall, L. V. (1962). The characteristics of goods theory. In William, L. & Eugene, J. K. (Eds.), Managerial marketing: Perspectives and viewpoints (pp. 633-643). Homewood, IL: Richard D. Irwin, Inc;

4. Black, J. N., Lockett, A., Ennew, Ch., Winklhofer, H. & McKechnie, S. (2002). Modelling consumer choice of distribution channels: an illustration from financial services. International Journal of Bank Marketing, 20 (4), 161-173. https://doi.org/10.1108/02652320210432945;

5. Blome, C. & Henke, M. (2009). Single versus Multiple Sourcing: A Supply Risk. In Zsidisin, G. & Ritchie, B. (Eds.) Supply Chain Risk: A Handbook of Assessment, Management, and Performance, (pp. 125-136). New York: Springer. https://doi.org/10.1007/978-0-387-79934-6_8;

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