1. Balushi A, Khamis Maha. (2018), An integrated theory of emerging market consumer behaviour: A qualitative investigation. Journal of Customer Behaviour. Vol. 17 Issue 1, p99-119;
2. Bayley, G., Nancarrow, C. (1998). Impulse Purchasing: A Qualitative Exploration of the Phenomenon. Qualitative Market Research: An International Journal, 1(2), 99-114;
3. Belch, G. E., Belch, M. A. (2004), Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill;
4. Bošnjak, M., Bandl, A., Bratko, D. (2007). Measuring impulsive buying tendencies in Croatia: Towards a parsimonious measurement scale. Marketing u društvu znanja i suvremenoj poslovnoj stvarnosti. CROMAR;
5. Burroughs, J. E. (1996), Product Symbolism, Self Meaning, and Holistic Matching: The Role of Information Processing in Impulsive Buying. Advances in Consumer Research, 23, 463-469;