The importance of human capital in agribusiness and rural development of Serbia

Abstract

Human capital represents the most important resource and plays a driving force in the efficient development of economic entities and agricultural farms in agribusiness and rural development. Research in the paper aims to analyze and identify positive and negative trends in the structure and operations of the small businesses and agricultural farms, where human resources play a central role. So, the main goal of article is to emphasize research in the field of demographics (age, gender and educational structure, or migration tendencies), socio-cultural, or employment structures that have an impact on the maintenance, improvement and development of human resources in rural areas. Respecting modern approaches in management, marketing and cultural diversity, their application in the field of human resources will influence better understanding and greater investments and implementation of innovative approaches in human capital management in rural areas. Derived research results indicate the need for applying modern methods and techniques of management and culture in order to stop the negative migration trends and improve working and living conditions in rural space. Besides , its required the integration into innovative educational and technological flows, adaptation to cultural changes, encouragement of entrepreneurship and employment with the aim of sustainable development of human resources in rural areas.