Big five, narcissism and entrepreneurial intentions: Serbian students case

Abstract

The paper examines the influence of the dimensions of Big Five and Narcissism on dimensions of the Theory of Planned Behavior and Entrepreneurial intentions. The moderating effect of the item Student success (the perception of the students on their success) in studying on these relationships was also examined. The research was carried out in Serbia, and the respondents were students. The sample included 400 respondents. Extroversion, Openness to experience and Narcissism have the strongest positive influence on the Theory of Planned Behavior dimensions and Entrepreneurial intention dimension. The influence of Conscientiousness is positive, but somewhat weaker and concentrated on the Subjective norm dimension. Neuroticism has a weak negative influence, while the correlation analysis showed that there is a statistically significant negative influence on the Theory of Planned Behavior dimensions. Agreeableness has no influence, with the exception of one statistically significant and positive correlation with the Subjective norm dimension. In the case of Low Student success, Extroversion and Narcissism has a stronger positive effect on the Theory of Planned Behavior dimensions and Entrepreneurial intention dimension than in the case of High Student success. In general, narcissistic persons have a high opinion of themselves, are full of self-confidence, and are highly motivated to be successful, rich, and admired by other people. They see entrepreneurship as an opportunity to achieve what they think they deserve. Suggestions are made regarding the use of these potentials and the translation of a negative phenomenon, such as narcissism, into something useful for society.