Synthesis between digital marketing strategies and chess strategies

Abstract

The development of digital technologies and the emergence of new digital tools has enabled many companies to operate, communicate and build the image of their brands more efficiently in the minds of their consumers. However, in a market characterized by high competition, companies are faced with a need to constantly improve their digital marketing strategies in order to survive at all. There are many practical examplesin which organizations have used chess strategies, which have been developed for hundreds of years, to outsmart their competitors in the market. It is possible to draw a parallel between the strategies of this ancient social game and the business environment, and the knowledge and experience of professional chess players can also help marketing professionals gain a competitive advantage in the market and achieve their business goals in the digital environment. This paper seeks to explore and analyze the possibilities of implementing strategies used in the game of chess in the field of digital marketing and to present the possible benefits that marketers and companies can have from the implementation of these strategies in the modern business environment. The aim of this paper is to collect and analyze information from the existing academic literature on the possibilities of connecting chess and digital marketing strategies and to offer new solutions to marketing experts and companies, which can help them improve their communication with consumers, achieve emotional interaction and create a better image of their brands.