The level of concept implementation of marketing management in the development of tourist brand destination of Montenegro

Author:

Rabrenović Jovan

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Reference24 articles.

1. Babić Hodović V. (2014). Brendiranje turističke destinacije - izazovi brendiranja turističke destinacije Bosne i Hercegovine. Acta geographica Bosnia et Herzegovina,1(1), 53-71;

2. Baker, B. (2012). Destination Branding for Small Cities (2nd ed.). Portland, Oregon: Creative Leap Books;

3. Buhalis D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116;

4. Feinberg, B.M. & Zhao, X. (2011). The Anholt-Gfk Roper Nation Brand IndexSM: Navigating the Changing World. In F. M. Go & R. Govers (Ed.), International Place Branding Yearbook 2011 (ch. 6, pp. 63-76). London: Parglave Macmillan. Preuzeto 23.03.2017. sa: https://link.springer.com/chapter/10.1057%2F9780230343320_6;

5. Franch, M. & Martini, U. (2002). Destinations and destination management in the Alps: A proposal for a classification scheme in the light of some ongoing experiences. Université de Savoie;

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