Ecological dimension of PESTEL analysis in small enterprises in the Republic of Serbia-Reference-Cited by-同舟云学术

Ecological dimension of PESTEL analysis in small enterprises in the Republic of Serbia

Published:2020 Issue:1 Volume:13 Page:63-71
ISSN:1820-7480
Container-title:Reciklaza i odrzivi razvoj
language:en
Short-container-title:Recyc & Sust Dev

Author:

Marinović-Matović Ivana^ORCID,Arsić Ljiljana

Abstract

Strategic decision-making seeks to analyze the external environment in which business organizations operate. External environmental factors are analyzed and monitored using PESTEL analysis. PESTEL analysis provides insight into organization's business opportunities and threats, in order to rapidly adapt to new market conditions. The objective of this paper is to present the use and the importance of PESTEL model for the analysis of ecological factors in business environment. The most common challenges of environmental analysis, and examples of positive practice from the Republic of Serbia, are presented in this paper. The paper represents a professional contribution to the business community, specifically, it helps organizations to improve their ecological performances through more efficient use of opportunities and elimination of threats arising from ecological factors.

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Subject

General Medicine

Link

https://scindeks-clanci.ceon.rs/data/pdf/1820-7480/2020/1820-74802001063M.pdf

Reference13 articles.

1. Aguilar F. J., Scanning the business environment, New York: MacMillan, 1967, 239,;

2. Business to you, Scanning the Environment: PESTEL Analysis, 2016, https://www.business-toyou.com/scanning-the-environment-pestel-analysis/, overtaken 12.04.2020.,;

3. Clulow V., Futures dilemmas for marketers: can stakeholders add value?, European Journal of Marketing, 39 (9/10), 2005, 978-997,;

4. Collins J. R., Is there a better way to analyse the business environment?, MBA Report, Henley Business School, University of Reading, 2012, 93,;

5. Darkow I.-L., The involvement of middle management in strategy development, Development and implementation of a foresight-based approach, Technological Forecasting and Social Change, 101, 2014, 10-24,;