Using extended TAM for analyzing adoption determinants of microtransactions in mobile games among Serbian gamers-Reference-Cited by-同舟云学术

Using extended TAM for analyzing adoption determinants of microtransactions in mobile games among Serbian gamers

Published:2024 Issue:3-4 Volume:72 Page:222-232
ISSN:0353-443X
Container-title:Ekonomika preduzeca
language:en
Short-container-title:Ekonomika preduzeća

Author:

Tomić Nenad^ORCID,Mirić Marija^ORCID

Abstract

Microtransactions represent payments for purchasing mobile application or additional content in a video game. In contemporary conditions, most video game publishers have opted for microtransactions as a supplementary or even core business model. The market of mobile games is specific for the dominant role of microtransactions as a source of publisher's income. Due to the system differences between mobile phones and computers and gaming consoles, there are certain forms of microtransactions unique to mobile games. The aim of the research is to determine the key determinants that influence the player's decision to pay for microtransactions in mobile games. In this paper, the original TAM was expanded with variables that are specific to the video game adoption, and especially to the use of mobile platforms. The results showed that perceived enjoyment, flow of experience and mobility, that is, the specificity of mobile devices, are significant predictors of players' intention to pay for microtransactions. Also, the social component is an important variable in the model because it appears as a predictor of perceived enjoyment and flow of experience. The intention to use microtransactions has a statistically significant effect on the actual use of microtransactions.

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Link

https://scindeks-clanci.ceon.rs/data/pdf/0353-443X/2024/0353-443X2403222T.pdf

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