Abstract
All fashion houses try to find the best way to reach their customers, so they use different strategies. In recent years, clothing manufacturers have increasingly applied e-business to promote and sell their products. Online media helps fashion houses market take their products worldwide with a minimum investment of money and maximum visibility. Considering that many fashion houses implement e-business, it is necessary to make the product unique and recognizable.
Publisher
Union of Engineers and Technicians of Serbia, Belgrade
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