Marketing research in the function of business efficiency

Author:

Prdić NedeljkoORCID,Kuzman BorisORCID,Damjanović JelenaORCID

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Reference27 articles.

1. Aker, D. A., Kumar, V. Dej, S. Dž. (2008), Marketinško istraživanje, Ekonomski fakultet, Beograd [in English: Aker, D. A., Kumar, V. Dej, S. Dz. (2008), Marketing Research, Faculty of Economics, Belgrade];

2. Vračar, D. (2007), Strategije tržišnog komuniciranja, CID, Ekonomski fakultet, Beograd [in English: Vračar, D. (2007), Market Communication Strategies, CID, Faculty of Economics, Belgrade];

3. Duvnjak, S. (2013), Pravci razvoja pijačne delatnosti u Srbiji, Poslovno udruženje "Pijace Srbije", Beograd [in English: Duvnjak, S. (2013), Directions for the Marketplace Industry in Serbia, Business Association "Markets of Serbia", Belgrade];

4. Kliestik, T., Misankova, M., Valaskova, K., & Svabova, L. (2018). Bankruptcy prevention: new effort to reflect on legal and social changes. Science and Engineering Ethics, 24(2), 791-803;

5. Kotler, F. i Li, N. (2008), Marketing u javnom sektoru, Data status, Beograd [in English: Kotler, F. and Li, N. (2008), Public Sector Marketing, Data Status, Belgrade];

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