Surveying consumer acceptance of textile products with fragrance finish: A detailed review

Abstract

Fragrance finishing of textiles is an area with untapped potential which has been growing at an enormous rate. The use of scents to change moods, evoke emotions and stimulate certain senses has been there for ages. Building up from that, textiles have started being infused with scents and used in domestic and industrial application. The purpose of this research is to cover all aspects of fragrance finishing. The literature review covers extensive topics like the basic concept of aromatherapy, needs of fragrance finishing, application methods and our current market scenario. The latter part of this study deals with a survey that sheds light on the research gap identified as lack of market awareness and acceptance. Chi-square was the statistical tool used for relating factors like gender, age group and income group to buying behaviour of people when it comes to fragrance finished textile products.