The emergence of fashion elements in protective facemasks during the early stages of Covid-19 pandemic: Evidence from social media: Part II: investigation of facemask trends among Pinterest users-Reference-Cited by-同舟云学术

The emergence of fashion elements in protective facemasks during the early stages of Covid-19 pandemic: Evidence from social media: Part II: investigation of facemask trends among Pinterest users

Published:2022 Issue:1 Volume:70 Page:23-28
ISSN:0040-2389
Container-title:Tekstilna industrija
language:en
Short-container-title:Tekstilna industrija

Author:

Tomovska Elena

Abstract

The global Covid 19 pandemic introduced a new item in everyday dress - the protective facemask. During 2020, fashion elements crept in the design of this primarily functional item. This research aims to analyse fashion trends in protective facemasks in the early stages of the Covid 19 pandemic. Photos with protective facemasks on social media were used, as traditional fashion photography underrepresents facemask wearing. The research showed that protective facemasks on Pinterest - a social medium used for taste discovery, showed cheerfulness, humour and individual creativity in facemask design. The uncertainty on how long non-pharmaceutical solutions in the fight against Covid 19 will be in place raises the question if fashion should be ignored. When persuading people to wear facemasks could fashion be the carrot to the stick of legislation?

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Subject

Industrial and Manufacturing Engineering,Polymers and Plastics,General Agricultural and Biological Sciences,Business and International Management

Link

https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2022/0040-23892201023T.pdf

Reference19 articles.

1. Lenhert, G. (2000). A History of Fashion in the 20th Century. Cologne: Konemann.;

2. English, B. (2013). A Cultural History of Fashion in the 20th and 21st Centuries: From Catwalk to Sidewalk. London: Bloomsbury Academic.;

3. Kwok, K. (2021). Narrativizing the Face Mask as the Design of Dissent at the Intersection of Protest and Pandemic. Design and Culture, 13(1),19-31.;

4. Leone, M. (2021). The semiotics of the anti-COV-ID-19 mask. Social Semiotics, https://doi.org/10.1080/10350330.2020.1868943.;

5. Howard, M. C. (2020). Understanding face mask use to prevent coronavirus and other illnesses: Development of a multidimensional face mask perceptions scale. British Journal of Health Psychology, 1-13. https://doi.org/10.1111/bjhp.12453.;