Digital business agility

Author:

Ubiparipović BogdanORCID,Raković LazarORCID,Marić SlobodanORCID,Vuković VukORCID

Abstract

In the business environment, a high level of competitiveness is largely determined by technological development, hence the need for continuous adaptation of organizational strategies, often by digitally transforming the business models. Business agility, as the ability to identify and adapt to digital technologies in a timely manner, represents a successful response and plays a profound role in the organization's success. By analyzing recent literature, this paper examines the importance of digital business agility and how digital technologies themselves contribute to the development of comprehensive business agility. The paper describes the results of the research, which can serve as a strategic orientation for organizations on their journey to digital transformation and improved business agility

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Subject

Pharmacology (medical)

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