Analysis of the efficiency of trade companies in Serbia based on the SAW method

Abstract

Various methods of multicriteria analysis (optimization) have been developed and have recently been widely applied in trade. With this in mind, this paper investigates the efficiency of trade companies in Serbia based on the SAW method. The results of the research show that out of the ten largest trade companies in Serbia, Delhaize Serbia is the most efficient in terms of operating revenues in 2019. Food retailers are more efficient than petroleum retailers. In principle, foreign retail chains with specific strategies and business models are efficient. In order to improve the efficiency of trade companies in Serbia in the future, it is necessary to manage assets, capital, human capital, sales and profits as efficiently as possible. The impact of Covid-19 on the performance of trade companies in Serbia is negligible. It has been largely offset by increased electronic sales, which is the case in the world and the countries of the European Union.