New narratives and new consumers: Youth lifestyle

Abstract

Each generation has been influenced by certain external factors, in addition to society as a key factor in the formation of their value system. These factors, primarily the media, have contributed to the creation of the modern generation's value system. The assumption is that today's young generations, thanks to the abundance of information that "bombards" them every day, influencing their cognitive-receptive apparatus, build their worldviews and values around them on the displays they see on monitors and screens of their technological devices.