The analysis of intention to purchase electric bicycles by students: Marketing and financial implications

Abstract

Air pollution is a challenge faced by a large number of both developed and developing countries. Its consequences are particularly visible in urban areas, where the concentration of cars is the highest. In order to reduce the level of air pollution, one of the steps that should be taken, relates to the greater use of environmentally-friendly modes of transportation, among which are electric bicycles. The results of several studies have shown that substituting cars with electric bicycles can have positive effects on the environment and human health. Accordingly, the paper investigates the intention to purchase electric bicycles with a focus on the student population. It was analyzed in relation to the gender and age of the respondents. The obtained mean value indicates the existence of a relatively high intention of students when it comes to purchasing electric bicycles; hereby it is significantly higher among male respondents. In addition, its association with students' age was identified. After discussing the results, appropriate marketing and financial implications are presented.