Influence of strategic orientation to the relation between innovation portfolio management and success

Abstract

Modern businesses emphasize the significance of intellectual property and knowledge as key factors that contribute to achieving competitive advantage. This requires new approaches in management and there is more talk about knowledge management as a process that will raise business efficiency. In a knowledge-based economy, many companies create, acquire and maintain a competitive advantage in a turbulent market with the help of innovation. Innovation Project Portfolio Management is a powerful tool for achieving innovation strategy and it is extremely important that existing knowledge is used in companies and new ones are created based on them. The paper tests the findings of a reference survey conducted in Germany in 2016, which analyzes the impact of strategic orientation on the relationship between innovation portfolio management and business success. The obtained knowledge from the reference research was tested through a questionnaire answered by companies from the Republic of Serbia in order to see their application in business processes and business success.