© Faculty of Management University of Warsaw. All rights reserved. DOI: 10.7172/2449-6634.jmcbem.2017.1.2 Journal of Marketing and Consumer Behaviour in Emerging Markets 1(5)2017 15 (15–28) Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers-Reference-Cited by-同舟云学术

© Faculty of Management University of Warsaw. All rights reserved. DOI: 10.7172/2449-6634.jmcbem.2017.1.2 Journal of Marketing and Consumer Behaviour in Emerging Markets 1(5)2017 15 (15–28) Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers

Published:2017-05-30 Issue:5 Volume:2017 Page:15-28
ISSN:2449-6634
Container-title:Journal of Marketing and Consumer Behaviour in Emerging Markets
language:
Short-container-title:JMCBEM

Author:

Ahmad Norlia,

Publisher

University of Warsaw

Link

http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_5/JMCBEM_1%285%29-2017_2.pdf

Reference18 articles.

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3. A special issues on Kano's methods for understanding customer-defined attribute;Berger;Center for Attribute Management Journal,1993

4. Consuming technology: why marketers sometimes get it wrong;Berthon;Calif Manage Rev,2005

5. Using the learning satisfaction improving model to enhance the teaching quality;Chien;Quality Assurance in Education,2007

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