© Faculty of Management University of Warsaw. All rights reserved. DOI: 10.7172/2449-6634.jmcbem.2017.1.2 Journal of Marketing and Consumer Behaviour in Emerging Markets 1(5)2017 15 (15–28) Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers

Author:

Ahmad Norlia,

Publisher

University of Warsaw

Reference18 articles.

1. 'Exploring customer needs and Kano model: A preliminary study of perceived needs of smartphone users in Japan', Asia Pacifi c;Ahmad;Mark Rev,2014

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5. Using the learning satisfaction improving model to enhance the teaching quality;Chien;Quality Assurance in Education,2007

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