Author:
Griber Yulia Alexandrovna,Nankevich Alena Anvarovna
Abstract
The object of the study is urban residents accustomed to noise, the subject is the effect of noise on their color associations with anthropologically significant concepts. The aim is to experimentally test the hypothesis that under the influence of noise, changes in the structure and density, frequency of colors with different chromatic characteristics (lightness, tone, saturation) will be observed in the system of color associations. The experiment involved 50 people (14 men and 36 women) aged 17 to 24 years (average age 19.71, SD=1.72). Their responses were compared with the results of a control group that participated in the same study earlier and was not exposed to the sound stimuli. The experiment palette included 27 color samples of the NCS natural color system. Participants were asked to compare color palette samples with 26 anthropologically significant concepts. The experiment showed noticeable transformations of the color association system under the influence of noise. We identified an increase in the occurrence of red color choices, as well as growth in the rating of blue, yellow, and achromatic white, black and gray. Color associations have become less diverse and have acquired a simpler structure. At the same time, the structure of color associations was not affected by the change of loudness: the patterns obtained under the influence of 60 Db (A) and 80 Db (A) were identical. The data obtained are important for understanding the cognitive mechanisms of color impact and establishing causal relationships between the parameters of color stimulation in the environment and its effect on an individual.
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