1. Oyevaar, M., Vazquez-Brust, D. and Van Bommel, H. (2016). Globalization and sustainable development: a business perspective. Macmillan International Higher Education, 384 p.
2. Trouillot, M. R. (2016). Global transformations: Anthropology and the modern world. Springer, 256 p.
3. Dawson, A., Hirt, M. and Scanlan, J. (2016). The economic essentials of digital strategy. McKinsey Quarterly. Retrieved June 24, 2021, from https://www.mckinsey.com/business-functions/strategy-andcorporate-finance/our-insights/the-economic-essentials-of-digital-strategy.
4. Samiee, S. (2019). Reflections on global brands, global consumer culture, and globalization. International Marketing Review, 36(4), 536-544, DOI: https://doi.org/10.1108/IMR-11-2018-0342.
5. Gupta, A., Gupta, A., Garg, A., Farhan, F., Chandna, M., Jain, R. and Kumar, S. (2021). Effect of Brand Image on Consumer Buying Behaviour (August 25, 2021). SSRN website. Retrieved June 29, 2021, from https://ssrn.com/abstract=3907928.