Pharmaceutical advertising on child-focused television networks in Russia: is there a need for change?

Author:

Imaeva A. E.1ORCID,Balanova Yu. A.1ORCID,Kontsevaya A. V.1ORCID,Kapustina A. V.1ORCID

Affiliation:

1. National Medical Research Center for Preventive Medicine

Publisher

Silicea - Poligraf, LLC

Subject

Cardiology and Cardiovascular Medicine

Reference19 articles.

1. Ventola CL. Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic? Pharmacy and Therapeutics. 2011; 36(10):669-84.

2. Starkova NO, Reka AA. Features of marketing in the market of pharmaceutical products. Politics, economics and social sphere of the problem of interaction. 2016;7:134-40. (In Russ.)

3. Medicine advertising market returned to pre-crisis level. Vademecum magazine. 2017. Russian [Electronic resource] URL: https://vademec.ru/article/rynok_reklamy_lekarstv_vernulsya_k_dokrizisnomu_urovnyu/ (дата доступа: 27.01.2019).

4. Federal Law “On Advertising” No. 38-ФЗ (revised on 10/30/2018) (with amendments and additions, comes into force on 01/01/2019) (In Russ.) [Electronic resource]. Ссылка активна на 19.03.2018. URL:http://base.garant.ru/12145525/

5. The draft federal law “On Amendments to Article 24 of the Federal Law” On Advertising” (In Russ.) [Electronic resource]. 2018. URL: https://ldpr.ru/power/Bills/On_Amending_Article_24_of_the_Federal_Law_On_Advertising_250118/ (дата доступа: 05.05.2018).

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