Intensity and Reasons for Rivalry among Sports Fans : A Survey of B.League Club Supporters
Author:
Affiliation:
1. Research Institute for Sport Business, Waseda University
2. Faculty of Sport Sciences, Waseda University
3. School of Commerce, Meiji University
Publisher
Japan Society of Sports Industry
Link
https://www.jstage.jst.go.jp/article/sposun/30/2/30_2_195/_pdf
Reference18 articles.
1. 3) Havard, C. T., et al. ; Rivalry Versus Hate, Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions, Journal of Applied Sport Management, Vol.10, No.2, pp.1-13, 2018.
2. 4) Havard, C. T. and Dalakas, V. ; Understanding the Marketing Implications of Sport Rivalry : What We Know and Where We Are Headed, Sport Marketing Quarterly, Vol.26, pp.199-203, 2017.
3. 9) Havard, C. T., et al. ; Development and Validation of the Sport Rivalry Fan Perception Scale (SRFPS), Journal of Sport Behavior, March 2013, Vol.36, No.1, pp.45-65, 2013.
4. 10) Tyler, B. D. and Cobbs, J. ; Rival conceptions of rivalry : why some competitions mean more than others, European Sport Management Quarterly, Vol.15, No.2, pp.227-248, 2015.
5. 11) Dalakas, V. and Melancon, J. P. ; Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN), Journal of Services Marketing, Vol.26, No.1, pp.51-59, 2012.
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