Examining Audiences’ Gaze at Advertising Boards in Sports Broadcasts
Author:
Affiliation:
1. National Institute of Fitness and Sport in Kanoya
2. Japan University of Economics
Publisher
Japan Society of Sports Industry
Link
https://www.jstage.jst.go.jp/article/sposun/27/3/27_3_197/_pdf
Reference4 articles.
1. 3) Wedel, M., Pieters, R. ; A review of eye-tracking research in marketing, In : Malhotra, N. K. (Ed.) Review of marketing research, M.E. Sharpe, NY, pp.123-147, 2008.
2. 7) d’ Ydewalle, G., et al. ; Incidental processing of advertisements while soccer game broadcasts, In : Gruneberg, M. M. et al. (Ed.) Memory in everyday life, Wiley, NY, pp.470-483, 1988.
3. 8) d’ Ydewalle, G., Tamsin, F. ; On the visual processing memory of incidental information : advertising panels in soccer games, Visual Research, Vol.2, pp.401-408, 1993.
4. 10) Rayner, K. ; Eye movements in reading and information processing : 20 years of research, Psychological Bulletin, Vol.124, No.3, pp.372-422, 1998.
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