Modeling a digital platform for managing enterprise’s innovative activities

Abstract

Introduction. The need for an accelerated innovative and economic growth of the national enterprises causes the changes in the quality requirements of the business models used, with a focus on the digital technologies that contribute to efficient engineering and the promotion of innovations. One of the key concerns in innovation is efficient information and communication interaction among the participants in the innovative infrastructure, which predetermines the need for the development of modern forms and configurations of managementbased on advanced information technologies. The introduction of digital platformsis likely to develop a qualitatively new innovation management system that is conducive to scientific and technological development and high performance of enterprises in a dynamically changing market environment.Purpose.The key goal of the scientific study is to develop recommendations for modeling a digital platform for managing the enterprise’s innovative performance which provides an effective transfer of information among the participants in the innovative infrastructure.Materials and Methods. The study involves the methods of structural analysis and synthesis, generalization, analogy, modeling, system analysis, and optimization.Results.The article proposes a model of digital transformation for innovation management performance; scientific recommendations are given on the digitalization of innovation management, which, unlike the existing recommendations, specify the structure of the digital platform and the key stages of the digital transformation of the innovation management system. Conclusion. The conclusions drawn are of high practical importance for better management performance of the Russian enterprises and building up their competitive advantages in the context of global changes. A strategic guideline for further research is the development of risk-based approaches to the digital transformation of the enterprise innovation management system.