Affiliation:
1. Ventspils University of Applied Sciences
Abstract
In order to reduce the brain drain (outflow of intellectual capital) from the regions and promote a more even population distribution, entrepreneurship development in the regions, and subsequently ensure sustainable development of regions, it is necessary to create and implement business development strategies in the regions and, first of all, to ensure that university graduates stay to live and work in the region. The aim of the research is to find the answer to the question of how to retain graduates in the region � what role do the university, municipality, and employers play, and what actions should be taken by each of the parties, with the focus of this research being on the university. The methods used in the research are a research of scientific sources, analysis of statistical data, and focus group discussion in which students, universities, local governments, and representatives of employers participate. Results of the research show that in retaining graduates, the united cooperation of interested parties is of great importance, where the university must implement study programs that meet the requirements of today's and future international labor market, promote the growth of students as personalities and professionals, and be involved in creating an environment where business ideas can be developed at all stages.
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