Learning analytics: A comparison of western, educated, industrialized, rich, and democratic (WEIRD) and non-WEIRD research

Abstract

We examined how Learning Analytics literature represents participants from diverse societies by comparing the studies published with samples from WEIRD (Western, Industrialized, Rich, Democratic) nations versus non-WEIRD nations. By analyzing the Learning Analytics studies published during 2015-2019 (N = 360), we found that most of the studies were on WEIRD samples, with at least 58 percent of the total studies on WEIRD samples. Through keyword analysis, we found that the studies on WEIRD samples’ research topics focused on self-regulated learning and feedback received in learning environments. The studies on non-WEIRD samples focused on the collaborative and social nature of learning. Our investigation of the analysis tools used for the studies suggested the limitations of some software in analyzing languages in diverse countries. Our analysis of theoretical frameworks revealed that most studies on both WEIRD and non-WEIRD samples did not identify a theoretical framework. The studies on WEIRD and non-WEIRD samples convey the similarities of Learning Analytics and Educational Data Mining. We conclude by discussing the importance of integrating multifaceted elements of the participant samples, including cultural values, societal values, and geographic areas, and present recommendations on ways to promote inclusion and diversity in Learning Analytics research.