The effect of supply chain orientation on supply chain risk and uncertainty: An application on members of dairy products supply chain in erzurum city in Turkey

Abstract

Identifying risk and uncertainty is paramount and there are methods and tools deployed to alleviate risk and uncertainty for a supply network to be resilient (Kumar, Mangla, Kumar and Song, 2021). And supply chain orientation (SCO) is one of tools to mitigate supply chain risk and uncertainty (SCRU). The goal of the study is to identify the impact of SCO on SCRU in the dairy supply chain. And the other purpose of the study is to investigate perception differences among supply chain members (dairy farmers, dairy plants and dairy retailers) of SCO and SCRU. And scope of the study is dairy farmers, dairy plants and dairy retailers that are doing business in Erzurum dairy supply chain. And Erzurum city is chosen for the study because economic events taking place in Erzurum has wider consequences for the whole region. According to the study it is determined that there is a perception difference among dairy supply network partners of SCO and SCRU. And finally, it is determined that SCO affects dairy SCRU negatively. This means as SCO among members increases SCRU decreases in the dairy products supply network. So, SCO can be an effective tool for mitigating SCRU in the dairy products supply chain.