Effects of Different Visual Feedback Types on Perception of Online Wait

Abstract

This study aims to understand the effects of visual feedback designs on time perception and user perception in online wait. We manipulated the salience (implicit/explicit) and framing (hedonic/function) of visual feedback, and the music (exist or not). 23 subjects participated in the two experiments. 8 (2*2*2) visual feedbacks were compared directly in pairs to rank how these augmentations of visual feedbacks compare to one another. We also tested the effects of visual designs on waiting perception such as attention, perceived control, and emotion in the online waiting. In addition, we discussed the potential effects of music and immersion for time perception. MANOVA and subsequent ANOVA tests were conducted. The study findings indicate the salience of visual feedback may significantly affect users’ time perception, explicit visual feedback provides users with more perceived control as well as more attention. The hedonic of visual feedback is important to affect users’ waiting perception such as. The hedonic designs provide more perceived entertainment. However, inappropriate embellishment design may have a negative effect on user experience. Music plays a significant role in affecting users’ time perception and deep involvement. Appropriate music accompaniment will make the whole waiting faster and easier.