Affiliation:
1. National Research University Higher School of Economics (Moscow, Russia)
Abstract
The article presents the results of the first representative study of ethical consumption in Russia. The level and profiles of ethical consumption, as well as the main types of ethical consumers have been identified. Factors affecting the partition of individuals into the different types of consumers have been defined using the multinomial logit regression. On this basis, the paper draws implications on the potential and the conditions of expansion of ethical consumption in Russia.
Subject
Economics and Econometrics,Finance
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