Media Literacy Web Challenges During Five Digital Parliamentary Campaigns in Bulgaria (2021

Media Literacy Web Challenges During Five Digital Parliamentary Campaigns in Bulgaria (2021–2023)

Published:2023 Issue:6 Volume:2 Page:64-78
ISSN:2585-9188
Container-title:Media Literacy and Academic Research
language:en
Short-container-title:MLAR

Author:

Raycheva Lilia^ORCID,Metanova Lora^ORCID,Velinova Neli^ORCID,Tomov Mariyan^ORCID

Abstract

Since 2021 the Bulgarians had to go to the polls for five national parliamentary votes (one regular - April 4, 2021 and four early – July 11 and November 14, 2021, October 2, 2022, and April 2, 2023). Internet platforms, social media and especially social networks became increasingly popular channels for politicians to communicate with voters. The aim of the study focuses on the media literacy web challenges during the digital Parliamentary pre-election communication between politicians and society. The object is the specifics of the one-month campaigns. The subject refers to the digital election messages of political parties’ leaders presented in their Facebook profiles. The study is interdisciplinary and it uses mixed research methods. The results are indicative for those interested in digital political communication. The structured and analyzed information can be utilized into patterns for policy support for decision makers, academia, media, telecommunications, media literacy experts, general publics and private sector.

Publisher

University of Saints Cyril and Methodius

Reference19 articles.

1. A European Approach to Media Literacy in the Digital Environment. Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions. [online]. [2023-08-12]. Available at: .

2. Code of Ethics of Bulgarian Media. [online]. [2023-08-12]. Available at: .

3. COULDRY, N., HEPP, A.: The Mediated Construction of Reality. Cambridge : Polity Press, 2017.

4. DRUCKER, P.: The Age of Discontinuity. London : Taylor & Francis, 1992. European Platform of Regulatory Authorities. [online]. [2023-08-12]. Available at: .

5. GRIZZLE, A., MOORE, P., DEZUANNI, M. et al.: Media and Information Literacy: Policy and Strategy Guidelines. Paris : UNESCO, 2013. [online]. [2023-08-12]. Available at: .

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Critical Junctures of Five Digital Parliamentary Campaigns in Bulgaria (2021–2023);Lecture Notes in Networks and Systems;2024