Metaphor as Tool for Implementation of Recreational Function in Information Television Discourse

Abstract

The features of the implementation of the recreational function through metaphorical vocabulary in the information television discourse are analyzed. The means of nomination of several metaphors associated with art and culture. The metaphor of magic is also considered, since its use in informational discourse is based on an indispensable emotional contact with the viewer, designed to evoke an impression. The author argues that such metaphors realize a recreational function, which is reduced to a complex of functions: hedonistic, creating a certain emotional and psychological tone, relaxation, escapist. It was revealed that metaphors with source spheres “Artistic and figurative forms of mastering the world”, due to the brightness and emotional potential of the images they create, construct significant events or phenomena for a certain moment by fixing the addressee’s attention on their spectacular characteristics. Frame-slot structures, representing events of social significance, from the life of the city as a performance; breathtaking, full of various colors spectacle, etc. are established. It is noted that the skill of professionals in various fields in unusual images is designed to simulate an impression, a distraction (escapism) from everyday life, filled with difficulties and not always successful overcoming obstacles. The key units with the analyzed spheres-sources, which form the space of television information texts, are identified.