Affiliation:
1. Jiangsu University, School of Management, Department of Marketing, 301 Xuefu Road, Zhenjiang, 212013, P.R. China.
Abstract
This research work adds to extant writings on open innovation by evaluating the factors that impact open innovation adoption in the hospitality industry in Ghana. The research investigates withal the moderating function of ICT infrastructure in the correlation among human skills, managerial style and competition and open innovation. Data collected from 530 managers and owners in the Ghanaian hospital industry, in a cross-sectional observation employed on a five-point Likert scale survey, is analyzed and employed in the validation of the study’s empiric and theoretic contributions. We employed SmartPLS software 3.2.8 to investigate primary data and the outcome indicates that the six determining factors significantly impact on open innovation adoption in the hospitality business. There are, particularly, positive and significant correlations between competition, human skills, management style, IT infrastructure and open innovation adoption. Nonetheless, both cultural and cost factors have negative, yet statistically significant impact on open innovation adoption. In Ghana’s hospitality SMEs, the ICT infrastructure has proven to moderate a positive correlation betwixt open innovation adoption and competition. Similarly, ICT infrastructure moderates the correlation betwixt managerial style and open innovation adoption. Moreover, ICT infrastructure moderates a positive correlation between human skills and open innovation adoption in the Ghanaian hospitality SMEs.
Cited by
2 articles.
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