Affiliation:
1. School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, China
2. Ghana Communication Technology University, Ghana
Abstract
The advent of social media platforms has brought various opportunities, and among them is social commerce. The platforms have created a great avenue for users and business owners to interact. This study empirically tests the influence of extraversion, social commerce satisfaction, relational contracts, and word-of-mouth intention on social media users’ decisions towards social media purchases. The data for the study was collected using a structured questionnaire, and 210 valid responses were analysed using SmartPLS 3.3. The findings of the study indicated that social commerce satisfaction (SOCSAT) and extraversion (EXTRA) significantly affect how consumers perceive relational contracts (RECO). Furthermore, extraversion and relational contracts were significant predictors of consumer word-of-mouth intention (WOMI). Social commerce satisfaction and word-of-mouth intention positively contribute to predicting consumers' social media purchase adoption (SOPURCA). This study adds to the literature on social commerce and consumer personality traits.
Reference68 articles.
1. P. P. Ofori and W. Wang, “Emerging technologies adoption in healthcare: A SOHI model,” Inf. Dev., pp. 1–18, Forthcoming 2022.
2. P. P. Ofori, E. A. Antwi, and K. A. Owusu-ansah, “The mediating effects of satisfaction and attitude on consumers ’ intent toward adoption of social media healthcare information,” J. Heal. Soc. Sci., vol. 6, no. 3, pp. 391–402, 2021, doi: 10.19204/2021/thmd5.
3. P. P. Ofori, E. A. Antwi, and A. Oduro-Asante, “The Behavioral Intention in Accessing Digital Healthcare Information on Social Media,” Int. J. Sci. Res. Sci. Technol., vol. 8, no. 6, pp. 510–521, 2021, doi: https://doi.org/10.32628/IJSRST218673.
4. X. Cheng, S. Fu, and G. De Vreede, “International Journal of Information Management Understanding trust influencing factors in social media communication : A qualitative study,” Int. J. Inf. Manage., vol. 37, no. 2, pp. 25–35, 2017, doi: 10.1016/j.ijinfomgt.2016.11.009.
5. R. W. Attar, M. Shanmugam, and N. Hajli, “Investigating the antecedents of e-commerce satisfaction in social commerce context,” Br. Food J. © Emerald Publ. Ltd., 2020, doi: 10.1108/BFJ-08-2020-0755.