Affiliation:
1. Mercu Buana University, Faculty of Economics and Business, Jakarta-Indonesia
Abstract
Go-Jek with the Go-Pay payment system is growing so fast in Indonesia. This happens because of the massive acceptance by the community. Of course, this acceptance by the community must be maintained and increased to increase sales. This study aims to determine and analyze the effect of perceived usefulness, perceived ease of use, and perceived risk on the intention to reuse the Gojek application with customer satisfaction as a mediating variable. The theory used in this study is the Technology Acceptance Model (TAM) theory proposed by Davis in 1989. The method used in this study is quantitative with data analysis using SEM PLS. The results of this study state that there is a significant positive effect between Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on Customer Satisfaction. Then, Perceived Usefulness, Perceived Ease of Use, and Perceived Risk also have a positive and significant effect on the intention to reuse either directly or indirectly mediated by Customer Satisfaction.
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