Sustainable Business Analysis on The Trend of Reducing Interest in Vocational Schools Strada Jakarta, Tangerang, Bekasi In The Era of The Impact of The Covid-19 Pandemic

Abstract

Interest is acceptance of a relationship between oneself and something that is outside of oneself. Sofiyanti and Sukirman suggest that interest is a person's interest in something, if someone feels interested, of course he will show an attitude that he is really interested in the object of interest. Students' interest in continuing their education to the SMK level can be caused by various factors, including: (1) the economic ability of students' parents, (2) online learning systems, (3) readiness of the school with technological disruption. The research method used was quantitative by collecting information data in the form of a questionnaire which was distributed to 210 respondents who attended junior high school level, especially at several Perkumpulan Strada Middle Schools in Jakarta, Tangerang and Bekasi. Statistical analysis tool in the form of Structural Equation Model (SEM). Measuring tools in this study are validation tests, reliability tests, percentages, averages, Likert scales, structural equation models. The tool used is Smart-PLS. Based on the results of the research, the analysis of the equation model shows that there is a significant positive influence on the ability of the family's economy on student interest, the readiness of the school with technological disruption on student interest, and student interest in online learning systems that affect student interest. This study resulted in the conclusion that as a whole from each variable of family economic ability.