DIGITAL BUSINESS MODEL OF CROP PRODUCTION DEVELOPMENT OF AN AGRICULTURAL ORGANIZATION

Abstract

The acceleration of the digital transformation of society, proclaimed in national programs and projects, largely depends on solving the problems of digitalization, the purpose of which is the long-term sustainable scientific, technological and economic development of the country. The relevance of the topic of making effective strategic decisions by participants of the agricultural business raises the issue of forming new management concepts and specific models that require research on theoretical and applied aspects of digitalization of the agricultural sector. The study of the transformation of traditional business management paradigms (emotional and rational) into a system of concepts of a new level based on digital technologies allowed us to determine the composition of the digital business model of an agricultural enterprise. For this purpose, the evolutionary stages of "Agriculture 1.0" – "Agriculture 5.0" are analyzed, technological, informational and managerial characteristics of each of them are identified and systematized. The basic principle of developing and building a modern digital business model of an agricultural organization should be the formation of an appropriate process-oriented management system, which is determined on the basis of the process approach used in the work. The novelty of the research consists in the formation of the structure of the digital business model of the activity of the crop industry of an agricultural organization, taking into account the processes of creating consumer value of products by highlighting its basic elements that ensure the achievement of strategic goals, based on the digitalization of technological, information and management components of the functioning and detailing of technologies. These components of the business model elements are grouped and described for accounting of works and agricultural operations, monitoring of equipment, "assistant agronomist", reporting and analytics, cadastral accounting and scouting. The comparison of the obtained results with the mechanism and evaluation of the results of the functioning of the agricultural organization of the region, which implements and develops digital technologies, confirms their theoretical and practical significance.