MODERN FORMS OF ORGANIZATION OF THE LEISURE INDUSTRY

Abstract

Purpose. The conditions for the existence of the tourist industry have been put in a strict framework over the past few years. The pandemic and military actions forced this industry to look for new extraordinary ways of organizing its work, aimed both at meeting the most urgent needs of people in recreation, and at their own profitability. Therefore, the purpose of the work is to study the existing modern forms of leisure organization, as well as the introduction of new promising directions for the organization and development of leisure in the tourism business. Method. The article uses the methods of scientific research, analysis and synthesis to substantiate the modern forms of organization of the leisure industry, the method of comparison to compare and identify the necessary but missing elements in the presented forms. Results. As a result of a number of changes in tourist activity, adaptation to new business conditions, further development and transformation of the leisure industry, introduction of new forms and new types of entertainment and recreation are needed. The article presents types of new modern forms of leisure. Scientific novelty. The proposed organization of HUBs in hotels, which can simultaneously solve many tasks: from entertainment to work, and a number of new forms of leisure organization. Practical significance. Implementation of the proposed forms of leisure will allow to compete effectively on the market and increase the profitability of tourism companies.