1. Mega-events: Is Baylor football to Waco what the Super Bowl is to Houston?;Coates, D.,2011
2. The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes’ social media posts;Cocco, A.R.,2023
3. Big money, corruption, and black markets: A closer Look at the legal and economic effects of amateurism in division I NCAA college athletics;Custis, T.,2019
4. An economic analysis of cartel behavior within the NCAA;DeSchriver, T.D.,1996
5. With name, image, and likeness, college sports enters the gig economy;Ehrlich, S.C.,2023