Affiliation:
1. Ashland University, Ashland, OH.
Abstract
The primary purpose of this study was to investigate what effect restroom advertising has on program awareness within a campus recreation department. Participants consisted of 217 students, faculty, and staff from a four-year private university, located in the Midwestern portion of the United States. This preliminary study found that the impact of restroom advertising to improve awareness of campus recreation programs was significantly high. Results showed that locating advertisements in the restroom, using a graphic to represent an advertised program, and selecting a specific color for the advertisement are strong indicators for support of a restroom marketing strategy. Suggestions for future research followed by limitations of the study are presented.
Subject
Tourism, Leisure and Hospitality Management,Social Sciences (miscellaneous),Education,Health (social science)
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